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Category 01 · retail seafood

Retail seafood, your label or ours

Shrimp, mussels, crayfish and octopus for the chilled retail shelf. Every line on this page is available as your private label, or under our own consumer brand Marwi.

Request free samples → See formats
Private label or Marwi MSC · ASC · FSSC 22000 MOQ: 1 mixed pallet Chilled
Why this is an easy listing

The range is finished. You are not funding development.

Five ranges are in production, certified and documented today. That is the difference between listing a product and starting a project.

01

Ready for market

All five ranges are in production, with specs and product data ready.

02

Short, predictable lead times

Production in Estonia keeps lead times short and supply reliable year-round.

03

Proven flavours, adapted fast

Proven recipes, adapted quickly to your market when needed.

04

Transparent weight declaration

Net and drained weight are clearly stated on every pack.

Choose your grade

Marwi is always top grade. Private label is your call.

The grade decision is where private label earns its margin. Under our own brand we protect the standard. Under yours, you choose the count that fits your price point.

Option B · the Marwi brand

Top grade only

When you list Marwi you get our highest grade seafood, every time. The brand carries a fixed standard we do not flex, so the shopper gets the same product in every market.

Option A · preferred · private label

You choose the grade

Size grading is part of your private label spec. Pick the count that fits your price point and your plate, from premium large counts to value formats, and we hold it consistent batch after batch.

The range

Five ranges, one shopper logic

The range is organised around how shoppers actually buy seafood, so you can build a category, not just a product list. Select a range to see the flavours, packs and specifications.

For retail distributors, chains & kitchens

Refresh, the pure ingredient

Seafood with an authentic taste. Refresh is the base ingredient of the chilled shelf: the shopper who cooks and the kitchen that seasons its own dishes both start here. No flavour commitment, the widest recipe use, and the pack that comes back to the basket every week.

What it is Unseasoned seafood, MAP tray
Hero use Everyday cooking
Pack sizes 150 g and 200 g
Units per case 6

Vannamei Shrimps Natural

150–200 g

Cooked and peeled, lightly brined. A clean base for salads, bowls and tapas plates.

Hand-Peeled Shrimps

150–200 g

Wild North Atlantic Pandalus borealis, peeled by hand for whole, unbroken shrimps.

Cooked & Peeled Shrimps

150–200 g

MSC North Atlantic shrimps in a value format for high-rotation shelves. The Refresh entry price point.

Why unseasoned sells. No taste risk, so the listing decision does not depend on whether shoppers like one flavour. Cooking use is not seasonal, so rotation runs year round. It is also the natural first private label SKU: start here, add flavours once volume is proven.
Product Format Net / drained
Vannamei Natural shrimp MAP 150g 150 / 150g
Hand-peeled shrimp MAP 150g 150 / 150g
Peeled shrimp MAP 150g 150 / 150g

Litopenaeus vannamei · ASC-C-00865 | Procambarus clarkii · ASC-C-00865 | Octopus cyanea · wild | Mytilus chilensis · ASC-C-00865 | Storage +2 to +6 °C · EUR pallet 80 × 120 cm

For retail chains, distributors & specialised wholesalers

Tapas, seasoned and ready to eat

The widest flavour playground in the range and the traffic driver of the chilled seafood shelf. Seven seasoned SKUs across shrimp, mussels, crayfish and octopus, built for snacking, sharing plates and quick-service kitchens. Exclusive flavours can be developed for your chain.

What it is Seasoned seafood, MAP tray
Hero use Snacking, sharing, quick service
Pack sizes 100 g and 120 g
Units per case 8

Vannamei Chilli & Garlic

100 g

Oil, garlic pieces and dried chilli. The range bestseller.

Vannamei Paprika & Garlic

100 g

Mild paprika warmth rounded with garlic. Ready straight from the tray.

Vannamei Mango-Chilli Sauce

120 g

Sweet mango balanced with chilli heat. The signature flavour.

Crayfish Tails with Dill

100 g

A Nordic classic in a snacking format. Ready to serve.

Octopus Mild Smoked

100 g

Tender octopus with a gentle smoked note. The shelf eye-catcher.

Mussels Paprika & Garlic

100 g

Blue mussels in seasoned oil with paprika and garlic. ASC certified.

Mussels Chilli & Garlic

100 g

The same ASC mussel with a chilli kick. Pairs with the tapas range.

Also available in packaging up to 1 kg. The MAP tapas category differentiates on flavour. If your chain needs a flavour nobody else has, we develop it together and keep it exclusive to you.
Product Net / drained
Chilli & Garlic 100 g 100 g / 75 g
Paprika & Garlic 100 g 100 g / 75 g
Mango-Chilli 120 g 120 g / 75 g
Crayfish Tails with Dill 100 g 100 g / 90 g
Octopus Mild Smoked 100 g 100 g / 75 g
Mussels Paprika & Garlic 100 g 100 g / 75 g
Mussels Chilli & Garlic 100 g 100 g / 75 g

Litopenaeus vannamei · ASC-C-00865 | Procambarus clarkii · ASC-C-00865 | Octopus cyanea · wild | Mytilus chilensis · ASC-C-00865 | Storage +2 to +6 °C · EUR pallet 80 × 120 cm

For food service, cash & carry and industrial buyers

Brine, resealable cups

Natural seafood in brine, ready to use straight from the cup. Every lid states the drained weight, so the price per kilo of actual seafood is transparent and verifiable. Trilingual labelling as standard.

What it is Natural seafood in brine
Hero use Cold serve, salads, food service
Retail size 300 g resealable cup
Bulk sizes 900 g, 2.5 kg, 6.5 kg

Hand-Peeled Shrimps in Brine

300 g

MSC Pandalus borealis, peeled by hand. Whole shrimps, cold-water flavour.

Cooked & Peeled Shrimps in Brine

300 g

MSC North Atlantic shrimps in a value format for high-rotation shelves.

Vannamei Shrimps in Brine

300 g

ASC vannamei, firm bite and mild taste. The versatile all-rounder.

Crayfish Tails in Dill Brine

300 g

Classic dill marinade. Strong seasonal peaks, loyal buyers.

Mussels in Brine

300 g

ASC mussels, ready for salads, pasta and cold plates.

The volume workhorse. Honest drained weight for gram-level costing, low waste, high rotation. Larger formats up to 6.5 kg buckets are available for kitchens and processors, plus 1.5 kg vacuum bags.
Product Net / drained
Hand-Peeled Shrimps 300 g 300 g / 140 g
Cooked & Peeled Shrimps 300 g 300 g / 140 g
Vannamei Shrimps 300 g 300 g / 140 g
Crayfish Tails in Dill 300 g 300 g / 140 g
Mussels 300 g 300 g / 140 g

MSC-C-52717 (Pandalus borealis) · ASC-C-00865 (vannamei, crayfish, mussels) | Storage +2 to +6 °C · EUR pallet 80 × 120 cm

For retail chains & distributors

In Oil Marinade, glass jars

Premium seafood in flavoured oils. The delicacy positioning of a specialist import with the supply chain of an EU producer. Available under the Marwi brand or as private label.

What it is Premium seafood in flavoured oil
Hero use Delicacy, gifting, antipasti
Pack sizes 260 g and 280 g glass jar
Units per case 6

Vannamei in Chilli-Garlic Oil

260 g

Garlic and chilli in rapeseed oil. Tapas, pasta, sharing boards.

Vannamei in Mango-Chilli Sauce

280 g

The signature flavour in a gift-worthy glass format.

Seafood Cocktail Tomato-Chilli Oil

260 g

Mussels, shrimps and octopus. One jar, a full antipasti plate.

Mussels in Smoke-Flavoured Oil

260 g

Garlic and paprika in smoke-flavoured oil.

A 70-day shelf life takes rotation pressure off the delicacy shelf. Premium look, low category risk, and a strong private label candidate.
Product Net / drained
Vannamei Chilli-Garlic Oil 260 g 260 g / 100 g
Vannamei Mango-Chilli 280 g 280 g / 100 g
Seafood Cocktail 260 g 260 g / 100 g
Mussels Smoked Oil 260 g 260 g / 100 g

Plant certified MSC-C-52717 · ASC-C-00865 · FSSC 22000 | Storage +2 to +6 °C · EUR pallet 80 × 120 cm

For retail & cash and carry

Heat, marinated shrimps

Marinated shrimps for grill, pan and oven. Skewers optional: the shrimps are not pre-skewered, which keeps preparation flexible for both households and kitchens.

What it is Flavoured shrimps for hot prep
Hero use Grill, pan, oven
Pack size 250 g tray
Units per case 6

Grill Shrimps BBQ Marinade

250 g

Smoky-sweet barbecue marinade. The crowd favourite.

Grill Shrimps Herb Butter

250 g

Herb butter that melts into a ready sauce on the grill.

Grill Shrimps Mediterranean

250 g

Garlic, herbs and olive notes. Straight to the pan or grill.

Season planning. Volumes for the grill season are planned in early spring. Talk to us by March so we can secure your quantities for the summer peak. A seasonal volume driver with campaign potential from May to September.
Product Net / drained
BBQ Marinade 250 g 250 g / 210 g
Herb Butter Marinade 250 g 250 g / 210 g
Mediterranean Marinade 250 g 250 g / 210 g

Litopenaeus vannamei · ASC-C-00865 · farmed | Storage +2 to +6 °C · EUR pallet 80 × 120 cm

All formats at a glance

Pack sizes and formats

Everything we already run. Custom formats are developed together with your team.

Range Format Sizes Net / drained
Refresh MAP tray 150–200 g 150–200 g
Tapas MAP tray 100 g, 120 g, up to 1 kg 100 g / 75 g
Brine Resealable cup 300 g 300 g / 140 g
Brine Bucket 900 g 900 g / 500 g
Brine Bucket 2.5 kg 2500 g / 1500 g
Brine Bucket / vacuum bag 6.5 kg · 1.5 kg bag On request
In Oil Marinade Glass jar 260 g, 280 g 260–280 g / 100 g
Heat MAP tray 250 g 250 g / 210 g

Brine: cups and buckets from 100 g to 6.5 kg, plus 1.5 kg vacuum bags. MAP trays: 100 g to 1 kg. Glass jars: 260–280 g. Chilled at +2 to +6 °C through the whole chain. Retail-ready cases on EUR pallets (80 × 120 cm). Trilingual Baltic labelling (EST / LAT / LIT) as standard on cup lines, other languages on request.

Choose your shrimp grade

Size grading is part of the private label spec. Pick the count that fits your price point and plate; we hold it consistent batch after batch.

Product Available grades (count per lb)
Vannamei shrimp 13/15 up to 100/200 p/lbs
Crayfish tails 100/150 · 200+ · 300+
Hand-peeled & other products Inquire for additional grade information

Exclusive flavours

The MAP tapas category differentiates on flavour. If your chain needs a flavour nobody else has, we develop it together and keep it exclusive to you.

Step What happens
1 · Brief Target price point, flavour direction, pack format, shrimp grade, label languages.
2 · Sample Recipe samples and draft specification, typically within weeks.
3 · Pilot First production run at moderate MOQ; test in a limited store set.
4 · Rollout Full listing with locked spec; batch consistency guaranteed.
Getting started

Start with a sample

Minimum order

One mixed pallet

Test several SKUs in a single delivery instead of committing to one product in volume. Scale what sells, drop what does not.

Free samples

For qualifying partners

Samples and matching documentation go out to B2B buyers we can genuinely serve. Tell us your channel and we will send the right products.

Convert later

Marwi now, your label next

Start branded, prove the sales, then move the winners to your private label. Same plant, same spec, same documentation, no re-audit.

Low-risk entry

Free samples for qualifying partners

Whether under your private label or the Marwi brand, the first step is the same: samples, a draft specification and a total-cost comparison on your batch size.

  • Free samples with matching data sheets
  • Mixed pallet for the first order
  • Specifications, COAs, allergen and nutrition data with the offer
  • Documentation audit-ready from day one

Request free samples

We produce for professional buyers, so we send samples to businesses we can genuinely serve well. Tell us a little about you and we will come back within one business day.

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We review each request to make sure we are the right supplier for you. Samples and a mixed pallet are available to qualifying B2B buyers.
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